Porsche Carrera Cup Australia will remain hydrated throughout the 2014 season following the signing of its newest Official Partner, AQUAhydrate®.
The Southern Californian-based company is establishing itself in Australia following strong growth in the United States, targeting active lifestyle individuals with its electrolyte enhanced, high pH performance water.
Bottled water traditionally has a pH level of between 5 to 7, while AQUAhydrate is more alkaline with a pH level of 9+ and has 72 types of electrolytes to provide improved performance, hydration and recovery.
Australian distributor of AQUAhydrate, Performance Beverage Company’s Steve Pettaras, is pleased with the product’s new status as the Official Performance Water of Porsche Carrera Cup Australia.
“Being a unique high performance product, AQUAhydrate has great synergy with the Carrera Cup championship and its drivers,” said Pettaras.
“Carrera Cup is a mix of high performance cars with quality drivers, who can now experience ultimate electrolyte enhanced hydration, improving their overall racing performance.
“It is the pinnacle of sports car racing in Australia, so we are proud AQUAhydrate is involved.”
Porsche Cars Australia Motorsport Manager, Cam McConville, suggests that the partnership will benefit the championship’s drivers.
“Carrera Cup racing can be demanding on our drivers. Having AQUAhydrate as an Official Partner will assist in their hydration and recovery process so they can compete at their peak in every race at every event,” said McConville.
AQUAhydrate is available for purchase in Australia at all Priceline and IGA stores.