Teenage female racer Renee Gracie will carry the support of floor care brand Dirt Devil during her debut season in the Porsche Carrera Cup Australia.
Dirt Devil is an internationally renowned brand of vacuum cleaners and floor care, one of the world’s leading manufacturers of electrical and electronic products.
Dirt Devil will support Fujitsu Racing as a major sponsor, with Dirt Devil branding to feature prominently on the roof, rear guards and front bar of Gracie’s Fujitsu Racing Porsche 911 GT3 Cup car.
While the alignment with Renee Gracie is the brand’s first sponsorship in Australian sport, Dirt Devil was previously a prominent sponsor in NASCAR and Indycar racing, notably during the 1990s as a partner of Newman/Haas Racing in the CART World Series.
The announcement reaffirms the unprecedented interest and excitement surrounding Gracie’s impending debut in the Porsche Carrera Cup Australia at the Clipsal 500 from February 28-March 03, where Gracie will become the first ever female to compete in the high-profile, all-Porsche series – one of eight Carrera Cup series worldwide endorsed by Porsche AG.
Gracie is extremely excited heading into her debut season, and is proud to be aligned to the Dirt Devil brand.
“The past few months have been a whirlwind for me ever since I knew I would be racing in Carrera Cup this year. To now be partnered by a great brand such as Dirt Devil has just added to the excitement for what I know will be a huge year ahead. I am really proud to know that Dirt Devil is getting involved in Australian motorsport for the first time by sponsoring my career, and I am really looking forward to working with Dirt Devil to achieve some great results, on and off the track,” said Gracie.
Dirt Devil National Sales & Marketing Manager, Jayson Owens, commented that all at Dirt Devil are extremely excited to be associated with Gracie in her debut season in the Porsche Carrera Cup Australia series.
“We look forward to working closely with Renee throughout this year’s Porsche Carrera Cup campaign as she strives to establish herself as a premier female contender in Australian racing. We see Renee as the ideal match for Dirt Devil and feel confident that fans and hercompeting drivers alike will soon be remembering her name as she makes her mark in Australian motorsport.”