A global partnership between Porsche and HUGO BOSS will make its way to Australian race tracks for 2019.
The Metzingen-based fashion brand is now the official clothing partner of Porsche Motorsport and extends to both Porsche PAYCE Carrera Cup Australia and Porsche Michelin GT3 Cup Challenge Australia championships.
The new partnership is part of a global agreement between Porsche and HUGO BOSS, which will see HUGO BOSS equip the entire Porsche Motorsport team worldwide, from works racing teams through to Porsche one-make series, and includes outfitting the future Porsche Formula E team.
“As we grow the partnership portfolio of both Carrera Cup and GT3 Cup Challenge series in Australia, it’s great to welcome such a brand as HUGO BOSS to both championships,” said Porsche Cars Australia Motorsport Manager Troy Bundy.
“Both Porsche and HUGO BOSS are incredibly strong, premium brands and among the leaders in their respective industries. This comes at a perfect time when both Carrera Cup and GT3 Cup Challenge have strong grid sizes with incredible on track racing.”
Oliver Blume, Chairman of the Executive Board of Porsche AG, said: “Formula E is a highly attractive race series. It offers us the perfect environment to consistently further develop our vehicles in terms of efficiency and sustainability. We are looking forward to our debut in the series in the 2019/2020 season. The renowned fashion company HUGO BOSS is a perfect partner for us as the team outfitter.”
The brand partnership of the two companies also covers other areas away from motor sports. For example, the fashion house will offer a “Porsche x BOSS” collection on both the HUGO BOSS global online shop and, from August this year, in BOSS stores throughout Australia.
“HUGO BOSS and Porsche both stand for innovation and perfection,” says Mark Langer, CEO of HUGO BOSS. “We have already cooperated successfully in the area of motor sports over the course of recent years and decades. That is why I am delighted that our cooperation will now reach a new level with the future-oriented Formula E series.”